🔊Brand Voice and Tone

Capturing indie music's heart with an inclusive, passionate, and supportive voice and tone.

Skyline creates a welcoming space for all, where the vibrancy of the Filipino indie music scene is celebrated with enthusiasm and authenticity. We're dedicated to fostering a supportive community that uplifts emerging talents and connects deeply with music lovers.

Tone. Inclusive, Passionate, and Supportive

• Inclusive & Welcoming: Engage a diverse audience, making everyone feel part of the Skyline family.

• Passionate & Enthusiastic: Express our deep love for indie music in every communication.

• Supportive & Encouraging: Uplift and spotlight emerging talents, celebrating their artistic journey.

Voice. Friendly, Informative, and Inspirational

• Friendly and Approachable: Adopt a conversational style, as if discussing music with a friend.

• Informative but Accessible: Be a knowledgeable authority without overwhelming with jargon.

• Inspirational and Motivational: Inspire action and support for the indie music scene.

Language. Conversational and Engaging

• Use everyday language that resonates with music enthusiasts and artists alike.

• Ensure clarity and approachability, avoiding technical complexities.

Content Style.

• Balance informative content with entertaining storytelling.

• Present information in a way that enlightens and engages the audience.

Engagement.

• Foster audience interaction and encourage participation in the indie music community.

• Highlight audience and artist stories, building a strong sense of community.

Adaptability.

• Stay adaptable to new trends and feedback from the music community.

• Regularly update content to reflect the evolving indie music landscape.