👥Target Audience and Personas

Types of people the channel is meant to appeal to.

Gen Z

Gen Z viewers also tend to be politically engaged and passionate about social issues such as racial justice, gender equality, and climate change. They are more likely to support causes and brands that align with their values, and are receptive to messages that promote social responsibility and activism.

No Sex-Bias

By targeting a "no sex bias" audience, the show aims to provide a safe and inclusive space for all viewers, regardless of their gender identity or expression. The show aims to challenge conventional beliefs and stereotypes, while also promoting critical thinking and social responsibility.

Millennials

Millennials are the first generation to grow up in the age of the internet and social media, and are more likely to consume media online than through traditional channels. They are also more likely to engage with content that is authentic, inclusive, and socially responsible, and are receptive to messages that promote social justice and activism.

The Outgoing person

Outgoing people who share their opinions on what they saw online can be expected to be vocal and opinionated, and interested in exploring taboo topics from a variety of perspectives. They are likely to appreciate content that encourages open dialogue and discussion, and that allows them to engage with others who share their views and opinions.

Personas

Carla

Figure 1. At the Backdoor viewer persona
Trait
Description

Age

18-25

Gender

Female

Occupation

College student

Characteristics

Sarah is an open-minded and outspoken college student who always seeks to learn and know more about various social topics. She values authenticity, representation, and is open to exploring different points of view.

Eric

Figure 2. At the Backdoor viewer persona
Trait
Description

Age

25-35

Gender

Male

Occupation

Educator

Characteristics

Carlos is intellectually curious and enjoys exploring different perspectives. He is eager to engage in meaningful discussions. He values critical thinking, knowledge, and enjoys learning from experts.

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