🔊Brand Voice and Tone

Consistent, relatable voice and tone that reflect our values and resonate with our audience.

At the Backdoor melds warmth with audacity, creating an intimate space for the untold and the taboo within the Filipino narrative. Each episode promises authenticity, challenging societal norms while celebrating our diverse culture.

To uphold this voice, every element, from visuals to dialogues, must resonate with genuine stories and fearless conversations, positioning us not just as a show, but as a transformative movement in storytelling.

Tone. Conversational, Authentic, and Relatable.

• Use everyday language that resonates with young Filipinos.

• Maintain authenticity; be honest and transparent in messaging.

Voice. Energetic, Inclusive, and Trendy.

• Adopt a vibrant and youthful voice.

• Embrace inclusivity, reflecting diverse experiences and backgrounds.

Language.

• Blend English with local Filipino slang and expressions to enhance relatability.

• Keep the language light, humorous, and witty, without being insensitive.

Content Style.

• Balance educational content with entertainment ('edutainment').

• Be visually stimulating and engaging, using bright, appealing visuals.

Engagement.

• Encourage interaction and user-generated content.

• Show awareness of social and environmental issues, aligning with Gen Z's values.

Adaptability.

• Stay adaptable, responsive to changing trends and audience feedback.

• Regularly incorporate contemporary pop culture references and digital trends.