👥Target Audience and Personas
Types of people the channel is meant to appeal to.
Target Audience
Middle-Aged Filipinos
This group, typically in their 30s to 50s, often values content that reflects their experiences and societal roles. They appreciate stories that resonate with their life stage, including work, family, and community responsibilities.
Community-Focused Viewers
Individuals who are deeply rooted in their local communities and interested in the lives and stories of their fellow citizens. They value content that highlights everyday life, community challenges, and success stories.
Non-Tech-Savvy Audience
Those who prefer straightforward, accessible media formats. This audience appreciates content that is easy to consume without requiring advanced technological skills or platforms, possibly favoring traditional media channels alongside online ones.
Empathetic Viewers
Viewers who seek a deeper understanding of others' lives and circumstances. They are drawn to human-interest stories that evoke empathy and provide insights into different walks of life.
Culturally Curious Individuals
People interested in learning more about various aspects of Filipino culture, including work ethics, family dynamics, and societal norms, through the lens of the average worker.
Socially Conscious Citizens
Viewers who are concerned about social issues and the welfare of the common people. They tend to engage with content that sheds light on societal challenges and uplifts the voices of the average citizen.
Alex
Age
23-30
Gender
Non-binary
Occupation
NPO Worker, Volunteer
Characteristics
Alex is actively involved in social issues and seeks content that aligns with their values. They are motivated to take action, advocate for change, and are interested in stories that highlight underrepresented voices.
Oscar
Age
35-50
Gender
Male
Occupation
Blue-collar worker
Characteristics
Oscar likes to scroll through his social media on his free time. He takes interest in learning new things and listening to the news on the net.
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