Content Strategy

Seasonal Content

🎃🎄🎉💝

Content that are related to a specific celebration or holiday. It could be about the celebration/holiday only or something that can also be related to our channel.

Examples of these could be seasonal/festive logos, Christmas-related topic/interview (e.g. INC do not celebrate Christmas), and seasonal greetings.

Figure 1. Festive logos

Figure 2. Christmas-related interview

Figure 3. Graphic with seasonal greeting

Interactive Content

It could be an IG or FB story that people can interact with or it can also be a post that will trigger interaction, feedback, or comments among our audience.

Figure 4. "Feeding" someone through interacting with the followers

Figure 5. To generate reactions from the audience

Figure 6. To spark conversation among the audience

Figure 7. It can also be something trivial that is related to our posts

Relevant and Timely Content

Posting something that is relevant would make our audience acknowledge that the channel can be a space for acceptance in drastic times. Content that are related to advocacies, awareness and other pressing issues are some to name a few.

Remember that the post can be the first place they hear about the issue, so take care to be compassionate.

Figure 8. Sample post for relevant advocacies

Figure 9. Situation: It is the month of May and it is Post-Partum Awareness Month

Figure 10. Situation: There's a report of a suicide case and it is trending

Get to know the person

This will give our viewers a personal connection towards the product that the craftsman is working on.