Tracking System

There are various ways to track the post engagements. You can check here and experiment with the programs.

Instagram

Audience Engagement

Understand the engagement you received on your published posts by seeing what type of content people prefer or the sentiment of their reactions.

Audience

See our demographics

Publishing Performance

See how well our posts perform

Figure 1. Hootsuite Instagram

Facebook

Audience Engagement

Understand the engagement you received on your published posts by seeing what type of content people prefer or the sentiment of their reactions.

Audience

See our demographics

Publishing Performance

See how well our posts perform

Figure 2. Hootsuite Facebook

Tiktok

Audience

See our demographics

Publishing

See how well our posts perform

Figure 3. Hootsuite Tiktok

KPI Tracking

Brand Awareness. Click, Tag, Shares, Mentions, Engagement (likes, comments, DMs)

Leads and Conversions. Business Enquiries, New Subscribers, New Followers

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